The analysis of popular culture, emerging discourses and generational conflicts is central to Alba Riera’s work as a journalist and cultural communicator. Her career combines sociocultural outreach, audiovisual presenting and participation in current affairs debates. She currently presents La turra (3Cat, 2023–present), a programme dedicated to discussing contemporary issues that received the 2025 Premi Crit for Best Project of the Year.

She has contributed to television and radio programmes including TV3’s Planta baixa and Col·lapse; DENTRO, Tardeo and El Balcó on SER Catalunya; and programmes on RAC1, Catalunya Ràdio and betevé. Alongside this, she has worked on communication and cultural programming projects linked to Primavera Sound’s Abaixadors10, and occasionally writes for publications including Núvol, Rockdelux and El País’s S Moda. She has also presented a number of galas and cultural events, including the Premis Enderrock.